Imagine standing before your professor, ready to present a project that could be the defining moment of your academic career. For my final presentation in one of the most pivotal courses of my major, I crafted an innovative school project that reimagines the way Barnes and Noble connects with students, one of the retailer's most valuable demographics. Using design platforms like Canva and Photoshop, I presented a revamped student membership program, featuring a dynamic new rewards system and exclusive discounts tailored to the needs of today’s college students.

But I didn’t stop there. I dove deep into data analysis, uncovering a goldmine: an untapped segment of younger college students who have yet to fully embrace the retailer. To engage this group, I designed a visually striking in-app screenshot that displayed the upgraded membership features, as well as a sleek Instagram post aimed at capturing their attention. These fresh ideas aren’t just about increasing app usage, they're about building lasting brand loyalty among a new generation of college students, all while staying aligned with Barnes and Noble's broader marketing strategy.

Through this project, I not only demonstrated my design skills and analytical prowess but also my ability to think strategically and create solutions that resonate with real-world challenges. I believe this presentation not only captured the essence of what I’ve learned but also delivered a forward-thinking proposal that could genuinely enhance Barnes and Noble’s market position.